Propel by CQL
Transforming a static marketing slick into a fully responsive landing page to position an enterprise-level Shopify solution.
Propel is CQL’s enterprise-level Shopify blueprint, built to support scalable growth with a modular framework. Originally designed around a bike theme, Propel’s framework was created to resemble an online bike store. I was tasked with creating a marketing slick that would effectively position Propel for the first time, helping our sales team present it to potential clients. To achieve this, I crafted an immersive design that clearly articulated Propel’s value proposition in the market.
What began as a static marketing slick soon evolved into a fully responsive landing page. By carefully adapting the layout for the web, I ensured seamless usability across devices, all while preserving the original design’s visual integrity. The end result provided an engaging, user-friendly experience that accurately reflected Propel’s capabilities and market positioning.
